Did your Customer Come Back Yet?
More folks are saving more and spending less. Where are the dollars they are spending going? Into VALUE, seems to be the general opinion. While many retailers have seen sales drops and chains are closing stores, Wal-Mart has continued to flourish. Is it really that they have such great products and their prices are unbeatable? Hardly. It is the perceived value of the customer. Wal-Mart is hardly 'giving away' items. They may have low pricing on some items, but they are still making a healthy profit. Lowes new lower pricing. Home Depot lower pricing. Local supermarket lower pricing.